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Case Study: Shannon Brooks

CLIENT PROFILE

Shannon Brooks
Engel & Völkers
Chanhassen, MN

RESULTS

  • Three listings and seven total transactions in a 90-day period
  • 13% territory response rate in her first year
  • A focused approach that gets her in front of clients before competing agents

MOVING PAST TRADITIONAL FARMING

Agent Shannon Brooks has a stronghold on her market area in the Minneapolis suburb of Chanhassen, Minnesota, but her past farming efforts didn’t pan out. When she heard that SmartTargeting would not only identify top prospects, but also target them with action-oriented marketing, she was excited to see if “smart farming” could make a difference for her.

FOCUSING ON TOP PROSPECTS

Shannon has always been willing to door knock, but in the past, she wasted time by visiting every house. Between her data-backed seller predictions and the incoming responses from her marketing, Shannon now prioritizes a dedicated list of top prospects.

In addition to this narrowed focus, Shannon is also enjoying brand recognition in her community due to her integrated marketing campaigns.

"Between my monthly mailings and Just Listed/Just Sold pieces, people really are getting to know me. I was buying bacon at the butcher and he said to me, ‘You’re Shannon Brooks!’"

THREE BUSY MONTHS, AND A PIPELINE FOR THE FUTURE

In fact, that growing brand recognition is starting to pay off in the form of listings and referral clients. In the past 90 days, Shannon has landed three listings and seven total transactions; one of those clients paid for her entire year with SmartTargeting. She’s eager to see where the next year takes her.

"The phone doesn’t just ring. But if you work to get in touch with top prospects and respondents, SmartTargeting can change your business."

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