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Case Study: Sarah Ford

CLIENT PROFILE

Sarah Ford
Key Realty
Toledo, OH

RESULTS

  • Three listings and a 5X ROI in her first year using SmartTargeting
  • A data-backed farming solution that keeps her productive and focused

OPTIMIZING HER MARKETING SPEND

With 13 years in the industry and a few inconsistent attempts at farming behind her, Toledo agent Sarah Ford wanted to get laser-focused on landing new seller clients. She chose SmartTargeting, a full-service listing platform that predicts the homeowners most likely to sell and then targets top-ranked prospects with multi-channel automated marketing campaigns.

"I liked that SmartTargeting was backed with data and analytics. I am fine-tuning my marketing spend by focusing on the homeowners who are closest to selling."

CLOSING THE GAP ON LIKELY SELLERS

With SmartTargeting, Sarah’s top-ranked seller targets receive automated marketing campaigns on her behalf, and she can spend her time focused on her clients and inbound leads the platform drives in. The difference isn’t in how she operates -- it’s in how much more effective Sarah is now that she is narrowing her focus to high-ranked sellers who view her as the neighborhood specialist.

"My SmartZip contacts are usually my easiest listing appointments. Because of my marketing campaigns, homeowners in my territory know me as the local expert."

THREE CLOSED LISTINGS AND MORE ON THE WAY

In her first year using SmartTargeting, Sarah closed three listings, which gave her an ROI of 5x. She also has two sellers actively working on her customized checklist of staging and repair ideas – a task she requires all her homeowners to complete before listing with her.

In her second year, Sarah plans to incorporate even more SmartTargeting tools and ideas, including boosting her outreach to the ranked sellers who haven’t yet responded to her marketing campaigns

"In my first year, I spent $5,600 and received more than $27,000 in commissions -- and I’m confident that I’ll do even better in my second year using SmartTargeting."

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