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Case Study: Ryan Hansen

CLIENT PROFILE

Ryan Hansen
Keller Williams
Idaho Falls, ID

RESULTS

  • Seven listings in his first seven months using SmartTargeting
  • Automated marketing that closes the gap with potential sellers

BUILDING A TEAM WITH A SELLER FOCUS

Agent and team lead Ryan Hansen has historically had a split of 60% buyers, 40% sellers. He knew that the best way to grow his team was through listings, so he selected SmartTargeting, a full-service platform that predicts and markets to likely sellers on behalf of local agents.

"I’m hoping to grow my team by listing more homes. I liked that with SmartTargeting, they narrow my focus on the homes with the best chance of selling."

MARKETING WITH ROI

After optimizing a territory, Ryan and his team began deploying automated marketing campaigns to their top seller prospects. They select branded postcards, “handwritten” letters and online ads boasting seller-centric messages. When they get a new lead from their marketing, Ryan and his team follow up immediately.

Ryan’s marketing also helped him land a listing from a seller target who didn’t respond directly. The homeowner posted on Facebook that she was looking for a listing agent and received more than 30 recommendations, including Ryan. She recognized Ryan’s name from his SmartTargeting marketing and he was the only agent she interviewed before he got the contract. She sheepishly admitted in their first conversation, “This is going to sound weird, but all your flyers are sitting in my nightstand.”

"SmartTargeting alerts me when a new respondent comes in, or when someone comes back consecutive times. I like that I can really start to understand their intentions and interest."

ONE LISTING PER MONTH ON AVERAGE

With seven months in the program, Ryan has closed five homes and has two listings on the market currently. Still, he plans to work the program even harder by ramping up his targeted door knocking in 2016.

"I know that I’m only scratching the surface so far. Once I get a detailed doorknocking strategy in place, I’m going to have even more success with SmartTargeting."

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