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Case Study: Maddy Mattson

CLIENT PROFILE

Maddy Mattson
Coldwell Banker
Old Lyme, CT
Median Home Value: $625,700

RESULTS

  • Combined sales volume of $4.2 million in her first four months of active marketing
  • The ability to reach homeowners who aren’t open to door knocking
  • A profitable listing strategy that doesn’t require an assistant or expanded team

BACKGROUND

As a listing agent in the affluent waterfront market of Old Lyme, Connecticut, Maddy Mattson is known to sell the homes no other agent can. But after nearly 20 years in the business, she was tired of casting a wide net in exchange for a few paltry leads. She chose SmartTargeting because of its unique ability to identify, track and engage top seller prospects in her area.

IMPLEMENTATION

Homes in Old Lyme are primarily unique vacation properties, so Mattson’s mailers include local listing photos instead of stock photography. This customization, along with mailers that hit homeowners at their primary residences, help her to get the best return on investment.

Once she gets a response on her branded offer URL pages, Mattson follows up with each homeowner via email or phone call to forge a connection. She’s excited to have a prospecting system that doesn’t require her to door knock, which isn’t possible in her territory of gated communities.

"Real estate coaches might give you sample postcards and calendars, but these marketing efforts are so time-intensive. With SmartTargeting, the marketing is automated and I can focus on my existing business while building for the future."

SUCCESS

Mattson sent her first mailer in January, and wasn’t expecting an early return due to this year’s intensely snowy winter. However, she’s already landed three listings as a result of SmartTargeting, and is receiving ongoing responses from her marketing efforts. Best of all, she’s building her seller business without having to hire an assistant, which would cut her profitability. She credits SmartZip's account management team with keeping her on top of her marketing and prospecting efforts.


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