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Case Study: Joe Pitzer

CLIENT PROFILE

Joe Pitzer
RE/MAX
Pullman, WA

RESULTS

  • Three listings in his first nine months using SmartTargeting
  • A 15% response rate to his marketing (90 total inbound leads) in nine months
  • 50% open rate to his branded, automated email nurture campaigns

FINDING BUSINESS CLOSE TO HOME

An analytical broker/agent with more than 18 years of experience, Joe Pitzer understands shifting markets. After watching inventory in his area became dangerously low, Joe decided to focus almost exclusively on listing homes.

As a long-time expert who needed a direct mail component to his marketing, he chose SmartTargeting -- the only platform to identify sellers via predictive analytics, and target them using automated marketing.

"I was ready to try something different, and SmartTargeting was just the ticket."

THE FINAL PIECE OF THE PUZZLE

While some agents use SmartTargeting for all their marketing, Joe was primarily interested in leveraging the platform’s automated direct mail program. In the past, his direct mail efforts had been inconsistent and he never which homeowners to focus on.

"Direct mail marketing is a lot of work, and I could never figure out which 100 people to send my materials to. With SmartTargeting, the analytics guide those decisions and the actual mailings are done for me, which is fantastic."

CLOSING IN AS THE LOCAL EXPERT

Between his SmartTargeting marketing and other brand-building efforts like billboards and movie theater ads, Joe is now a household name in his market, a small college town. He was excited to see that he already knew most of the people in his SmartTargeting listing predictions. After marketing to this select group for just nine months, Joe has seen a staggering 90 inbound lead responses from his automated marketing, which has led to three listings.

"I’ve doubled my business this year, I’m really busy. Using SmartTargeting has helped me stay in close touch with local homeowners who may be ready to sell."

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