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Case Study: Dan Chin

CLIENT PROFILE

Dan Chin
Keller Williams
Madison, WI
Median Home Value: $249,500

RESULTS

  • 14 listings in the first year using SmartTargeting
  • 14% territory response rate, and 150 total responses
  • A growing pipeline that includes four recent listing appointments

FINDING A TARGET MARKET

As a Realtor in the sprawling Madison, Wisconsin, area for the last two years, Dan Chin wanted to focus on a strategic market area rather than spending all his time driving from one side of the city to the other. He is also extremely interested in online marketing behavior, and had been meaning to set up his own targeted program. When he realized SmartZip could pinpoint sellers in one hyperlocal area and target them online and via direct mail, he signed up right away.

"The beautiful thing with SmartZip is that you’re never wasting your time. The numbers don’t lie — the people they give you information on will be selling their home, and you can get in front of them instead of shooting in the dark."

AN UNPRECEDENTED RESPONSE RATE

Once he set up his territory, Dan immediately began seeing an incredible response due to his combined approach of sending SmartTargeting mailers and using Facebook to market his vanity URL landing pages.


"I’ve been posting in Facebook community groups, offering home evaluation checks to those in my area. I’m seeing a ton of response to my branded landing pages from those efforts."

Within the first six months of using SmartTargeting, Dan amassed 150 total responses to his marketing. He knows a pipeline that size could transform his business, so he has a strategic follow-up that begins with a small gift.

IMMEDIATE SUCCESS, AND A PLAN FOR THE FUTURE

Though he joined SmartTargeting as a long-term play, Dan is already seeing plenty of upfront success. So far, he has landed fourteen listings through SmartTargeting and his most recent mailing garnered four more listing appointments. His quick success has led to him hiring an assistant to manage some of the behind-the-scenes follow-up and contact management, and he just purchased another SmartTargeting territory to see if he can replicate this success in another farm.


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