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Case Study: Christine Rubin

CLIENT PROFILE

Christine Rubin
Baird & Warner
Barrington, IL

RESULTS

  • Three big listings in her first year using SmartTargeting
  • Automated inbound seller leads she can follow up with immediately
  • 10% response rate from within her territory

EXPANDING HER NEW CLIENT BASE

As an agent in the prestigious market of Barrington, Illinois, Christine Rubin gets more than 70% of her business from referrals. A big believer in gaining new clients through marketing and one-to-one outreach, Christine purchased SmartTargeting as a way to narrow her focus to likely home sellers in her area. The program uses big data predictions to identify and automatically market to the homeowners most likely to sell in the next 6-12 months in any area across the U.S.

"I knew constant contact was the key to expanding my sphere and getting new business, and SmartTargeting automatically gets me in front of the right people at the right time."

LEVERAGING A FULL MARKETING TOOLKIT

After SmartTargeting ranked the homeowners most likely to sell in her hand-picked territory, Christine began sending automated marketing campaigns to her top seller targets. Each marketing piece directs the homeowner to a branded offer page focused on home sellers. Christine’s automated marketing campaigns include direct mail postcards and handwritten letters as well as online banner and social media ads. To draw in additional seller leads, Christine includes her SmartTargeting lead capture URLs in her email signature and writes proactive letters to her top-ranked seller targets.

"SmartTargeting develops a rapport with sellers through marketing and seller-focused offers, and tells me when they show interest so I can follow up right away. It keeps me balanced and focused."

THREE MAJOR LISTINGS AND A PLAN FOR THE FUTURE

With homes in her market averaging $800,000 or more, Christine was able to recoup and build on her investment in just a few months. By persistently staying in touch with her seller leads, she landed three large listings in her first year of the program and is in contact with other homeowners who plan to sell in the next year.

"Some leads are ready to list right away and others need a little more attention. But with SmartTargeting, I’m almost always the first agent potential sellers speak with. I've landed three listings in my first year using SmartTargeting."

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