Where is the REAL 12th man? The markets with the most rabid football fans

January 26, 2015 by Gina Thelemann in Articles 

With the Seattle Seahawks facing off against the New England Patriots this weekend in Super Bowl XLIX, there has been much talk of the Seattle's “12th man" fan base. We had to know: is Seattle's booming tech scene really home to the best fans in the NFL? Or is the 12th man hiding somewhere else in America?


We started by looking at markets with a high incidence of the following behaviors:

  • A sports and leisure purchase by the household in last 24 months
  • High level of interest in watching all sports on television
  • High level of interest in watching football on television

To ensure that smaller markets like Green Bay weren't at a disadvantage, we normalized the data for population size. Without further ado, here are the markets with the most intense football fans in America.

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