Friday Finds: How video thrills a real estate farm, is summer housing’s hottest market?, and brushing up on house touch-ups

June 10, 2016 by Zenia Kawas in Articles 

Spring has a reputation for being an excellent time to list, but with summer right around the corner the market is heating up. New home sales were at a high in April as was the demand for favorable mortgage rates in most areas of the country. It’s a great time for both buyers and sellers to be involved in their real estate searches. Real Trends U.S. housing sales leading into summer support that position--well, for most areas. There's a dramatic exception in the West Coast which shows a significant decline for the Golden State.

Whether you’re in an area where the housing marketing is heating up or not, you may want to consider going the extra mile to help your clients get their home show-ready. Here are 10 tips you can offer sellers to help get their homes ready to list. Between touching up and and showing properties, you can enjoy the amazing weather and the freedom to get more creative with your events. We love the idea of having parties, receptions, or appreciation events at a garage party venue.

Are you toying with the idea of adding video to your marketing? Agent and SmartZip client Marti Hampton shares some of her tips for getting listings and leads using video. She emphasizes making short creative videos to demonstrate what you do for your clients. Compile your success stories and make sure you are sharing them on every avenue--know you will help buyers and sellers get the most by doing business with you, and make sure you truly believe that you are the best! Another SmartZip client, Jimmy Burgess of Watershed Florida, made a great video for his prospects in response to home value requests. Take a look and see what inspires you.


Along the same lines, keeping your work meaningful will help you stay focused on long-term goals. “Grit” is the combination of perseverance and passion, and appears to be the secret sauce. The four components of possessing “grit” so you can be truly successful are: practice, having a deep interest in what you do, having a sense of purpose, and being resilient and confident

Millennials are always a popular topic, and many sites and articles are bringing attention to the fact that there are many young buyers in the market. Did you know that only 5% of realtors are under age 30? Gina Piper, an agent from Pleasanton, discusses beginning her career in real estate at a young age and how she has been able to triple her sales volume since she started.


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In today’s sellers’ market, finding listings is increasingly difficult. We can help you narrow your focus to the homeowners showing seller signals. Check listing predictions in your area.

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