Friday Finds: Nurturing real estate leads, why SCOTUS may ban open houses signs, how Realtors are heroes

December 4, 2015 by SmartZip in Articles 

It's been a busy post-Thanksgiving week, but here are the top articles and tips we've found for real estate agents and professionals this week. Enjoy!

Could open houses be made illegal by the Supreme Court? Read this take from Sam DeBord on why Realtors need to fight for open house sign exclusions in municipal sign codes.

Need to heat up real estate leads that have gone cold? RIS Media offers three email marketing tips that could help.

If you're hoping to engage real estate seller leads one-to-one, consider sharing homeowner advice via email or social media. These Bob Vila posts on December home maintenance projects and tips for creating a cozy winter home should do the trick.

Trying to get potential sellers off the fence? This article from Zillow offers objective advice for why selling in the "dead of winter" can benefit homeowners.

If it's been a long week settling in after Thanksgiving, rest assured that your hard work isn't going unnoticed. We love this clip of comedian John Mulaney discussing why real estate agents are heroes. (And, check out Lighter Side of Real Estate for more content like this.)

Whether you're at a listing appointment or stand your ground in negotiations, here's the one word a former Google executive says you should avoid when trying to get ahead.

SmartZip president and CEO had a busy week! On Wednesday, Avi was profiled in an Inman Select Unplugged video. On Thursday, Avi and fellow SmartZip execs Ashutosh Malaviya and Peter Grace rang the Nasdaq closing bell in honor of SmartZip's inclusion on the Deloitte Technology Fast 500 list.

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