Battle for the Big Deal with Data Insights & Predictive Analytics

October 23, 2013 by SmartZip in Articles 

In Wall Street Journal's article, "The Battle for the Big Deal," Lauren Schucker writes about the increasing need for brokers and agents to embrace technological developments in real estate. "Brokers and agencies are tapping into technology, building extensive databases with detailed information about the habits and social circles of homeowners who might be prospective buyers and sellers," Lauren explains. She points out the use of algorithms and unique data models– "predicting how long people are staying in their homes," and when they are most likely to sell. At SmartZip, we understand this first hand and believe technology, driven by data insights, is the future of precision marketing in real estate.

As the conversation around big data and analytics becomes more prevalent, information-hungry professionals are looking for targeted solutions to improve their marketing ROI, and brokers and agents are embracing this trend.

The National Association of Realtors (NAR) has focused more attention on the data analytics space as they recently launched an initiative with a specified group for predictive analytics. Their director, former Trulia executive Todd Carpenter, called predictive analytics "something kind of new to the industry," in a recent article- "NAR to tackle 'big data' with predictive analytics group," by Inman News.

This increasingly popular topic has been our product vision and expertise for the past 5 years as we have become the leader in analytics driven targeted marketing for real estate, and with proven results. "SmartTargeting is a very targeted and strategic approach to lead generation for listings," said our Product Advisory Council member and Keller Williams OC Realty president, Dan Keller. "It is an amazing product, we see this as where real estate is headed."

In the old days, you could "spray and pray," but today you can utilize our unique approach to digital marketing. Our comprehensive solution employs patent-pending home intelligence, predictive analytics, and automated marketing while easily identifying potential sellers. SmartTargeting enables our clients to interact with their prospects through an array of product offerings, both online and offline.

As brokers and agents continue to say there is more pressure than ever to prove their value to potential clients due to transparency in the information age, we offer a unique, competitive product to solve every one of their marketing and prospecting woes

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