Identifies the life and market triggers that cause people to sell their home.
SmartTargeting leverages our comprehensive real estate analytics platform, covering nearly 80 million homes across 56,000 U.S. neighborhoods, to predict which homeowners are most likely to sell. When you focus your prospecting on these likely sellers, you multiply your chances of success.
Homes are ranked by likelihood to sellEach home in your territory is ranked every month based on its probability to come up for sale in the next 6-12 months. Knowing which properties are most likely to sell in the near future helps marketing & farming efforts pay off. On average, the top 20% of the list often contains 40%-50% of future listings. It's like having a farm with twice the turnover.
Hundreds of attributes analyzed with patent-pending algorithmsOver 250 home, neighborhood, owner and loan attributes and trends are considered in the rankings. These include historical and current home sale trends, property characteristics and market value, ownership history, loan and lender data and much more.
Algorithm hyper-tuned for each territoryOur models are finely tuned to accurately predict home sales in your custom territory. On average, our back-testing results indicate that we can more than double your chances of getting listings by focusing your efforts on the top 20% of your SmartList.