Pinpoint Marketing

Multimedia marketing programs deliver targeted messages to your hottest seller prospects.

Access our unique tools and campaigns to generate leads faster.

SmartTargeting offers clients an innovative approach to marketing and lead capture. Custom programs and campaigns deliver targeted messages based on identified life and market triggers that compel prospective sellers to reveal themselves.

Multimedia Marketing

Turnkey marketing programs across multiple channels incorporate best practices and proven results to generate the best response rates in the shortest time possible.

  • Targeted direct mail postcards
  • Smart door knocking targets
  • Custom lead capture website
  • Automated email alerts to your captured leads
  • Viral marketing via Facebook integration
  • Web, email, and voice response mechanisms
Targeted Messaging

Twelve distinct seller-motivating attributes are identified in your prospecting list, and used to tailor highly targeted and attention-grabbing messages for each campaign so as to maximize response rates and lead capture. Sample attributes include:

  • Move Up
  • Distressed
  • Absentee
  • Underwater
  • Free and clear
  • Herd effect
  • Flipper
  • Move Down
  • And more…
Automated Lead Capture

Innovative technology combines homeowner-specific key codes, personalized postcards, digital variable printing and customized CMA websites to capture interested sellers and connect you with the best leads. And we can manage all of the marketing for you, so you can focus on doing what you do best – convert these leads into listings!

  • Key codes personalized to each homeowner on your target list
  • Custom lead capture website to grab owner interest in their home's value
  • Online access to your Lead Dashboard for instant visibility into all your leads