Win more business faster: Pinpoint high-value prospects and turn them into closed loans.
With SmartZip Predictive Marketing for lending, extensive home and market data, along with homeowner financial details, are analyzed — revealing those homeowners with the highest potential to close.
How does it work?
SmartZip’s industry-leading predictive analytics deliver the pinpoint focus you need for marketing specialty loan products.
- You tell us your geographic footprint: local or national
- We pinpoint your best prospects through our unique analytical process
- We nurture those prospects for you, through online and offline drip marketing, until they turn into sales
When you use SmartZip Predictive Marketing, you’re able to focus your money and marketing efforts on sales-ready opportunities — dramatically shortening the time it takes to acquire and convert customers, so you close loans faster and increase the ROI on each closed loan.
How Predictive Marketing Is Different
Traditional “shotgun style” marketing techniques waste your time and money with ads, calls, and mailings to homeowners that:
- Are in foreclosure or financial distress
- Have poor credit ratings
- Are poor candidates for your particular loan product
If you’re blindly marketing your services and loan products to everybody, you’re wasting 80% of your efforts. For example, if you market to 100,000 random homeowners and get a 10% response, that’s 10,000 homeowners—which sounds good. But in fact, only 20% of those homeowners are going to be good candidates.
With SmartZip Predictive Marketing, you’re still marketing to 100,000 homeowners—but they’ll be the right homes: the ones that we already know are good candidates for your particular types of loan product. You can see closing rates as much as 80% higher, shorten your prequalification step, and streamline your sales cycle.
From the large enterprise to the small business, every lending business can benefit from the SmartZip solution, because it makes every sales and marketing organization more efficient!