What is Predictive Marketing?

The smartest way to acquire new customers.

If you knew before anyone else which prospects would buy your products, do you think you could win more business? And if this valuable predictive insight were part of a platform that systematically captured and converted leads into new customers, could your sales team be more productive?

Predictive marketing combines the power of predictive analytics and preemptive targeting to help you sell more product, in less time and less cost. Now instead of wasting time and money marketing to people who will never buy, you focus only on the right prospects, engage them early before anyone else, and dramatically increase your odds of success.

That’s the power of Predictive Marketing.

SmartZip’s innovative Predictive Marketing platform makes all of this easy, offering Home Intelligence, Predictive Analytics, and Preemptive Marketing to deliver the pinpoint focus and the targeted and timely marketing you need to accelerate the sale of your products and services.

• Home Intelligence: Our comprehensive set of home and homeowner information is the foundation of our Predictive Marketing platform. We’ve assembled thousands of attributes across 80 million homes in over 56,000 U.S. neighborhoods.
• Predictive Analytics: Our patent-pending statistical methods enable us to accurately predict which prospects are most likely to buy from a sample “buyer profile.” All predictions are exhaustively back-tested to verify accuracy and tuned for hyper-local results.
• Preemptive Marketing: Our high-response direct marketing campaigns systematically help you capture and convert the best targets using proven multimedia marketing, automated lead capture, and interactive nurturing.

Predictive Marketing gets you ahead of your competition and helps you close more deals in less time and at lower cost. It is simply the smartest way to grow your business.