Overview

SmartTargeting, powered by SmartZip, is the leading real estate predictive marketing platform with thousands of agents utilizing its sophisticated seller targeted solution. Rather than mass marketing, you’ll have the scientific data to focus your efforts on homeowners that are most likely to sell in the next 6-12 months.

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The Industry Leading Predictive Marketing Solution for Real Estate

Since 2007, SmartTargeting has helped thousands of agents increase their volume of listings and build a stronger brand in their territory. SmartZip’s prediction results are regularly back tested, a method which analyzes the previous two years of actual home sales activity to our predicted home sales activity for the same period of time, and have proven to be effective in calculating expected turnover.

Through this process, we have found that our targeted homeowners are at least twice as likely to sell their home in the next 6-12 months, compared to the general geographic market.

On average, our targeted homeowners contain about 40%-50% of future listings. SmartTargeting helps you focus your time, money and effort on the homeowners that are most likely to transact. By avoiding wasteful spending on mass marketing and the time spent talking to homeowners not likely to sell, SmartTargeting gives agents an edge over their competition. While other agents are spending money doing limited marketing to large areas, SmartTargeting clients are doing consistent and persistent marketing to their best prospects.

SmartTargeting is sold on an exclusive basis, and includes a full marketing platform with branded mailers, online ads, lead capture sites, a lead management dashboard and a wide range of tools and support to ensure your success.