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Attract more sellers with SmartTargeting


Pinpoint the homes most likely to sell in your area based on SmartZip's industry-leading predictive models.


Focus your efforts on your best seller prospects through targeted multi-channel marketing programs.


Build quality relationships and get to know your prospective sellers so when the time is right, you become their go-to agent.

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Real estate’s top predictive marketing platform

SmartZip is the national leader in real estate analytics and predictive marketing. Our flagship product, SmartTargeting, uses proprietary algorithms and models to rank and predict the homeowners most likely to sell in your area. SmartTargeting's sophisticated marketing programs, intuitive management console and breakthrough success tools empower you to land more listings.

Trusted by the best in the industry

Since we launched SmartTargeting, we have closed 72 transactions by simply focusing on the top 20% of our list.

The ability to predict the ‘movement’ in my marketplace is invaluable. We sold six houses in our first eight months.

We’ve had great success with SmartZip. We’ve been averaging one listing or one committed listing per month since we started the program.

When I receive a call from one of my targets, I know they are serious about selling and already have a pretty realistic idea of what their home should sell for.

We control our destiny if we control the listings. SmartTargeting sits back and lets us do what we do best—get in front of targets who are likely to sell.

Recent SmartZip press

Predictive analytics breathe new life into direct mail marketing

January 26, 2015

Companies including SmartZip and RealAgile gather data from many sources, both public and private, that give them the ability to predict who is going to...


Avi Gupta: ‘Big data is a buzzword, but when used correctly, it can help move the dial’

January 26, 2015

The SmartZip president and CEO talked at Inman Connect New York in January 2015 about how to intelligently leverage big data in real estate, the relationship...


Grit + Passion: SmartZip is Disrupting the Real Estate Industry

January 26, 2015

Avi Gupta, President and CEO of SmartZip Analytics, and his team have really harnessed the technology and possibilities for creating useable tools to help you...


Intel-backed SmartZip grabs 36,000 square feet in East Bay office park

January 26, 2015

SmartZip is nearly doubling its space with a move to an evolving office park in Pleasanton. The lease comes as the property's new owner is...


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